Is Royal Ascot for Everyone?
Thursday, June 19th, 2008
I’ve been wondering why it is that horse-racing isn’t as popular as many other sports. Is it perhaps the fact that an animal is involved, and we subconsciously perceive the animal to be doing the work as opposed to the human, therefore we have little sense of involvement with the rider? Or is it the association with gambling? Royal Ascot does seem to set the nation alight in the summer, but let’s be honest, we’re interested in everything OTHER THAN the racing.
We love the hats, the fancy picnic concept, and of course the antics – Royal or otherwise (remember Diana and Fergie and the umbrellas?). But we don’t really seem to pay attention to the races themselves. Would we be more interested if the riders themselves were more glamourous, or had more glamourous lives (does anyone know a horse-racing WAG ?), as opposed to the audience members.
Would we be more interested if it was a team sport? Or perhaps it is a simple case of creating demand – if it was on TV more (other than on weekends when 9/10 families let their children monopolise the TV) we would learn more and therefore become greater supporters.
FYI – a lovely bit of trivia I like and always good to test the children — what is the only Olympic event where women and men compete head-to-head? The equestrian events!!


